Our Story

SIMEWOOD Product Sdn Bhd (SIMEWOOD) was founded by Ong Chong Kiong and Chiam Tock Boon in 1989. SIMEWOOD came from a humble beginning with a workforce capacity of just 5 workers, producing furniture parts for other furniture manufacturers.

Between 1995 to 1999, in capitalizing on the huge growth in the furniture industry in Malaysia, SIMEWOOD took the opportunity to transform themselves into household furniture maker. In such pursuit, SIMEWOOD manages to capture a sizable market share in the local furniture business. With that in place, SIMEWOOD is eyeing on their next goal: To be an esteemed furniture exporter.

The export market is a competitive and highly regulated industry. Through hard work and perseverance, SIMEWOOD pulled it off with their first international furniture buyer from Ireland, less than a year after SIMEWOOD embarked on the export market. Fast forward to present, SIMEWOOD in total has exported furniture to as many as 25 countries worldwide.

The international presence and exposure of constantly being competitive in developing and producing high quality furniture that is innovative and functional. With the emergence of internet technology and rise of demand in small household furniture, we establish our specialization in mail-order furniture, knock-down furniture (KD), do-it-yourself furniture (DIY) and space-saving furniture, in line with our tagline: Flexibility at Its Best.

Internationally-certified Furniture That is Elegant and Sturdy

For many decades of our experience and journey in creating furniture for the local and international markets, we have come to understand and appreciate the utmost importance of producing furniture that stands the test of time. Be it for its timeless design, the utility or the compliance to being safe for everyone to use especially for children, we aspire to uphold our brand as the most trusted furniture as well as a seal of quality to be used with full confidence and a peace of mind.

Design Ethos

The guiding principle of our furniture design is it is to be made with a contemporary approach with sensible innovation to suit for a wider audience, regardless of the area of space available.

Built Sturdy and Durable

In-house furniture and packaging testing and diagnostics facility according to client’s requirements in complying to local and/or international compliance/certifications. Tests include but not limited to anti-tipping, lead content, weight load and drop tests.

Production Process

The concept/prototype of our furniture products begin from our in-house research and development department which it will be subjected to series of tests and inspections first to ascertain the sturdiness, durability and safety. When the end product is to our satisfaction in terms of the final design, it will undergo the rest of the production process to produce the intended number of units being ordered.

Our Achievements

    HELEN ONG 黄 秀 萍
    Business Development Director
    业 务 发 展 总 监
    Lot 2815, Jalan Perindustries 1/1,
    Kawasan Perindustrian Parit Jamil,
    Jalan Batu Pahat, 84150, Muar, Johor, Malaysia.

    Office Hours

    8:30AM – 5:30PM (Monday – Friday)
    8:30AM – 1:00PM (Saturday)


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